Company Smalls, which specializiruetsya in the supply of food for Pets, for promotional purposes has commissioned the development of a new unique font. Required creative ways to beat the feline theme, but at the same time completely decouple the font from the well-known images, like the Japanese “maneki neko” or images of the Egyptian goddess bast. Norwegian designers Studio Type Good found a solution — they have the basis of the movement of the cat’s tail.
The font is called “Adieu Smalls” and characterized by the absence of geometrically regular forms, he creates the illusion of constant motion, restlessness. This is no accident – if the cat is happy, its tail shakes, which is reflected in the writing of the letters “M” and “O”. But if a cat something is interested, the tail is bent at the end, which is reflected in the shape of the letters “U” and “E”, which was “runaway” ends.
This font will be used in the preparation of printed materials, on its website and in promotional materials. According to experts, Adieu Smalls counters adopted in the visual culture of games, serious attitude towards the cats its conciseness and aesthetics. On the other hand, it is difficult to escape the feeling that these lines are drawn with playful paw of a kitten.
Source — DesignWeek