Photos Japanese manufacturer of noodle “bleached” well-known player in its advertisingPhoto: 24СМИ

Advertising has caused wide criticism in the social networks

23.01.19 330000

Sponsor of Japanese tennis player, Naomi Osaka company Nissin, which is a manufacturer of instant noodles, apologized to his ward after properly portrayed it in the ad. About it writes The Guardian.

As you know, Japanese tennis player is half gaitianli and has dual citizenship Japan and the USA. Company Nissin introduced Osaka in advertising its line with pale skin, wavy brown hair and European facial features.

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Later, the company said it wanted to “whiten” the athlete, who became a national hero in Japan after defeating Serena Williams in September of last year.

“We did not have to “bleach it”, — said the representative of Nissin.

He added that they will “pay more attention to diversity issues in the future.”

This is caused wide criticism in the social networks. African-American writer from Japan, Bay MacNeil, said Nissin changed the appearance of Osaka, to make it more attractive from a commercial point of view.

Osaka itself, come down to the last stages of the Australian Open, has not publicly commented on advertising.

Naomi Osaka sponsor apologises for ‘whitewashing’ tennis star in ad https://t.co/K0Cn6xLJl0

— The Guardian (@guardian) January 23, 2019

We will remind, the first “racket” of Ukraine Elina Svitolina, who for the second time in his career he made it to the quarterfinals of the Australian Open, reaching the semi-finals of the tournament lost to the Japanese Naomi Osaka.