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The campaign involves an unprecedented level of accommodation on billboards, radio and television.
Boris Johnson / REUTERS
Prime Minister Boris Johnson launches largest governmental advertising campaign since the Second world war to prepare the country for “hard” Brexit.
It is reported by the European true with reference to The Telegraph.
The campaign involves an unprecedented level of accommodation on billboards, radio and television. Part of the interim measures provides up to 100 million pounds spent on advertising over the next three months.
In addition, Johnson ordered his Ministers to conduct daily meetings on the progress of the Cabinet Committee Cobra – the seats reserved for the emergency response on a national scale.
Read by takenover by British Prime Minister Boris Johnson
Johnson himself today goes first visit to Scotland for a new position, and aims to use this trip to show its commitment to stimulate economic growth outside England, reports Sky News.
He announced additional funding of 300 million pounds to communities Scotland, Wales and Northern Ireland, trying to reduce fears of the collapse of the Union after Brexit after the Scottish nationalists have called him “the last Prime Minister of Britain”.
Johnson also plans to go to Wales to meet with members of the agricultural community, and Northern Ireland to discuss current efforts to transfer Central government bodies some of their powers to local authorities.
UNIAN reported earlier that the new British government proceeds from the assumption that the EU will not agree to revise the agreement on Brexit, and is stepping up preparations for withdrawal from the European Union without the agreement of 31 October.