Presidential elections 2019Инфографика Minute of advertising presidential candidates will cost up to 300 thousand UAHPhoto: YouTube

Compared to the elections of 2014, the cost of political advertising on TV increased by about 35-40%

11.01.19 530600

Candidates for the post of the President of Ukraine will spend a second political ads on TV to 5658 hryvnia, and a minute can cost nearly 300,000 USD.

This writes a social movement HONEST.

More expensive is the evening Prime time, is broadcast after midnight.

More than all Ukrainian TV channels for showing political advertising takes TRK “Ukraine”.

Cheaper to campaign on the TV channel “Ukraine” at 5:00 am. Currently the cost of a second ether is 366 USD.

Recently, the movement recorded on TRK “Ukraine”, 20-second video of the party “Base” with the announcement of the balloting Sergei Taruta the President. One stream of the video in the evening primetime, you should be fine Taruta approximately 100 000 UAH.

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On the TV channel “inter” Dmitry Firtash and Sergey Levochkin, the second broadcast from 19:00 to 20:00 will cost the candidate 2715 hryvnia. Probably the cheapest advertising on the channel between 6:00 and 7:00 am: for the second broadcast will have to pay 370 USD, and for the movie in 30 seconds – more than 11 000 UAH.

Activists report that on New year’s eve “inter”, in particular, aired promotional video of “the Opposition platform – For life.”

“One show 46-second clip on the evening Prime-time is supposed to cost the team smartly-Rabinovich from 45 to 125 000 hryvnia,” – suggest.

Third place at the cost of political advertising is the TV channel “STB” of the media holding of Viktor Pinchuk’s StarLightMedia.

More expensive for advertising on this channel will have to give on Sunday from 20:00 to 22:00, when the second advertising time costs 2400 UAH. But to the morning until six in the morning on “STB” pay only UAH 1.20 per second. The same rates at night and has the TV channel ICTV. Prime time there will cost 1478 UAH per second.

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Activists claim that the recent “STB” ad placed by President Petro Poroshenko. In one screening of the movie in the evening Prime time he has to pay from 34 to 75 thousand UAH on weekdays and up to 130 thousand on Sunday.

Earlier, the presidential administration reported that Poroshenko out of his own pocket paid for the broadcast ads in support of autocephaly. The resident promised to specify these costs in his Declaration for 2018.

Also “STB” 16 seconds of advertising has placed the “Opposition bloc”. The roller should manage party from 10 to almost 40 thousand UAH.

The TV channel “1+1” Igor Kolomoisky in a second broadcast from 20:00 to 23:00 takes 1050 UAH. The cheapest time is from 23:00 to two o’clock, when the second is 320 UAH.

To HONESTLY suggest that if Vladimir Zelensky paid “1+1” over new year’s video message that needs to spread for 1 minute 16 seconds of the ether is almost 25 thousand UAH, but in the new year night the cost could be significantly higher.

Also on “1+1” order advertisements IN “Batkivshchyna”. The last few weeks, the TV station broadcast a video with new year greetings Yulia Tymoshenko. One showing of this movie with a duration of 46 seconds in the evening Prime time should cost the party 37-48 thousand UAH.

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Prime-time public television “UA: First” candidates would cost 70 UAH per second. Night – UAH 12 per second, that is 360 UAH per 30-second spot.

It is noted that compared to the elections of 2014, the cost of political advertising on TV increased by about 35-40%.

The law prohibits use of state funds for the activities associated with elections, therefore the party needs to attract for these purposes by private investors.

We will remind, the candidate in presidents of Ukraine corrected the declarations. NACP, which is first subject to the same procedure, found errors and inaccuracies in the declarations of all currently registered candidates.