Everyone at least once received an unexpected phone call when a polite voice offered to plunge into the fascinating world of investing without any special expenses however with impressive profits. The interlocutor gently but persistently takes an interest in current income and discusses the prospects for leaving a boring job in a year and living exclusively on income from investments. Moreover, for this you do not even need to delve into the problem – highly qualified specialists of the company themselves will arrange everything. Details may be different but in most cases the scheme is similar.
This is a typical example of a so-called “cold call” that are used by companies of completely different profiles. Such calls from brokers, financial and investment companies are common. This technology helps to disseminate information about the company and in some cases contributes to the influx of new customers. In general, there is nothing wrong with that unless, of course, fraudsters take up the matter. In this case the main goal is to force the person to begin cooperation with the company, i.e. deposit money into the account. Long-term prospects for fraudsters are not important, they expect to quickly “dilute” as many customers as possible and disappear. Hence the aggressive tactics: a caller is excessively persistent, prompts you to make a decision here and now, puts pressure on interlocutor and periodically repeats such calls if he feels that the client is hesitating.
Well-established companies also use similar methods but their implementation is fundamentally different. Such brokers or investment funds have been working for a reputation for years and will never allow it to be in jeopardy. For such a company, the client is a long-term partner and not a way to quickly enrich themselves so the consultants are extremely polite, do not allow any pressure, do not seek to convince and are always ready to give detailed answers to the questions of interest. The practice of “cold calls” is not the only one in their advertising arsenal as they can afford more expensive ways to promote the brand. According to statistics, the bet on “cold calls” is made by unscrupulous brokers who have bought a database and not always with the right target audience.
Bytrend.com bytrend.com client service specialist Clarissa Apscott gives some tips to help to identify potential scammers in the first minutes of the conversation.
– Courtesy and etiquette of a caller. If the company did not bother to train its employees, nothing good should be expected.
– The source of the telephone number. In the absence of a direct and clear answer you can immediately stop communicating.
– Promises of guaranteed earnings. Nobody can guarantee anything in this world, especially at the financial market.
– An offer to take your money in trust. It is very likely that the only result will be the disappearance of this money.
– An offer to take a loan for investment. This is the most classic scam marker, it is currently not used so often but some fans of the old school are still practicing. Apparently, with the hope – what if it works out.
– Frank imposition of services. If the offer is really worthwhile then excessive perseverance is useless – an adequate client himself understands the benefits. Scam projects insist, reputable companies offer.
– Lack of competence. An employee of a call center does not have to be a financier but within the company’s products should be free to navigate. If unprofessionalism begins already at the lowest level, it is worth considering whether it is worth continuing the conversation.
Bytrend clients are always reminded that communication with a representative of any company is not an obligation but a free choice. And everyone has the right to end such communication at any convenient moment.