The marketer talked about the social mission of the advertising of alcoholic beverages
KIEV. 2 Jan. UNN. Advertising of alcohol brands needs to be in any case reasonable and authorized. And it’s not just about brand awareness, but also about the correct and responsible consumption of alcoholic beverages. Besides, the popularization of legal alcoholic beverages, which manufacturers are investing energy and resources, raises the level of education of its citizens and allows us to focus on the consumer market, because a little-known forgery (from the point of view, at least, names) are not advertised. Comments about this UNN said the marketing expert Maria lisowska.
“How to explain to the consumer the correct method of use of a product? Ketchup for barbecue show will be on the table at meals, and capsules for dishwashers in action – it is logical.
Jägermeister ice cold drink, Cola – chilled, warm beer, for example, also probably no one likes.
Responsibility consumption of any product lies with the consumer, the responsibility of the brand is to warn that certain foods can have negative consequences if you eat a lot or wrong. But alcoholic beverages is even reinforced by the law “On advertising”, – she explained.
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Advertising of alcoholic brands may be sent for transfer of mood, perception, and, again, the correct flow of a beverage, said lisowska.
“Depending on what the goal of the advertising campaign, the message will be the key,” she said.
However, according to the marketer, in Ukraine a lot of fakes in various product categories, and therefore, regardless of the product, “we should buy goods only where you will be given a check, have a license to sell alcoholic products and (or) at least a trade network or a point more or less recognizable and respected”.
Counterfeit goods, however, is also advertised, however certainly not position themselves real and high-quality brands of alcoholic drinks.
“Unfortunately, advertising of counterfeits is on the Internet. If the price of the product much lower than in shops, it is the first alarming sign,” warned Lisovskaya.
As written by the UNN, legal vodka in Ukraine today is from 89 UAH per 0.5 bottle. Anything cheaper or fake, or counterfeit products, experts warn.
TOP 5 reliable Ukrainian producers of quality alcohol includes alcoholic beverage company as “BAYADERA Group” (TM “Khlebny Dar”), “global spirits” (UDC) (TM “Khortytsya”), “LVN limited” (TM “Nemiroff”), distillery “Prime” (TM “Prime”, “Zhitnik”) and OOO “Atlantis” (TM “green day”).