The state TV channels of Russia without the corresponding marks made millions of dollars on advertising in YouTube
KIEV. June 8. UNN. At least 14 state-supported Russian channels, including NTV and “Russia 24” that spread misinformation, gathered billions of views on YouTube and earned millions of dollars of advertising revenue, not putting their funding by the state. About it reports Reuters with a reference to a study by Washington-based company Omelas, which monitors extremism in the network, reports UNN with reference to Radio Liberty.
According to researchers, from January 2017 to December 2018 – 26 channels, funded by the Russian authorities, and gathered 9 billion YouTube views. Another 24 Russian channel “no apparent connection to the misinformation” attracted 4 billion views.
According to estimates Omelas, these 13 billion hits could receive up to $ 58 million from advertising, including from Western advertisers. While Russia could get from 7 to 32 million dollars in the framework of the standard YouTube programs on income distribution, and the YouTube has earned 6 to $ 26 million.
YouTube declined to comment on the revenues of the channels, the response from the Russian government agencies and diplomats to Reuters also received.
YouTube primarily earns revenue from the sale of advertising placed next to, before or during videos in your service. Some Western advertisers, who did not know that their advertising is shown on the Russian channels, said Reuters about concerns that they associate with questionable content.
In accordance with YouTube policy, government-financed news channels should have the corresponding mark, to help users make the decision about the selection of content. At the same time, YouTube said that does not hinder governments to monetize the content, if not violated other terms of service.
Recall that YouTube bans videos that praise the ideology of Nazism, including denying the Holocaust.