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The video shows the meteoric rise of Google and Apple, sunset Nokia and other transformation of the market.
The video shows the transformation of the market for the last 19 years / photo Interbrand
Consulting Agency Interbrand conducted a study to find out how to change the brand value of the world’s 15 largest companies over the past 19 years.
Read machinesan the most expensive brand in the world
It is reported portal ITC.ua.
“In one video with a duration of slightly less than 6 minutes, shows the meteoric rise of Google and Apple, sunset Nokia and other market transformation that occurred over the last 19 years”, – stated in the message.
Below are details regarding the study methodology Interbrand.
Selection criteria of brands:
– at least 30% of revenue comes from sales outside the home region;
– the brand should be present in Asia, Europe, the USA, and also in developing regions;
– reliable public data on the financial performance of the company;
– revenue must exceed cost of capital over a long period of time;
– the brand must be known in the countries with the largest economies.
Criteria for the evaluation of brand value:
– financial analysis – evaluated the company’s profit after tax, minus any deductions for capital used to generate income and profit of the brand;
– the role of the brand, the number of purchases that consumers make under the influence of the brand and not to other factors: price, convenience, features of the product;
– brand power – the ability to create a loyal audience and stay relevant.
Interbrand relied on the data:
– Thomson Reuters for financial information;
– Global Data – for consumer information and values of the brands;
– Infegy – social network analysis.